Monarch Collective Digital PR
Client: Monarch Collective
A comprehensive digital PR and communications strategy for a Black-owned fashion collective, establishing their voice as cultural leaders in sustainable fashion.
Challenge
Monarch Collective had incredible products and a powerful mission but lacked the media presence and digital infrastructure to reach their target audience at scale.
Strategy
We built a multi-channel communications system — press kit, media outreach strategy, content calendar, and influencer partnership framework — all centered on their unique story of culture-meets-sustainability.
Execution
Secured 15 media placements in 90 days, launched a bi-weekly newsletter, and built a social media presence from 800 to 12,000 followers.
Impact
1500% follower growth, 15 media features, and three brand collaboration partnerships secured within the first quarter.