Lumière Beauty Rebrand
Client: Lumière Beauty Co.
A complete brand transformation for a luxury skincare company. From identity overhaul to campaign launch, we repositioned Lumière as a premium, culture-forward beauty brand.
Challenge
Lumière had strong products but a fragmented brand identity that failed to communicate their premium positioning. They were getting lost in a crowded market of indie beauty brands.
Strategy
We conducted deep competitive analysis and audience research, then rebuilt their brand architecture from the ground up — new visual identity, messaging framework, and content strategy that positioned them as the intersection of luxury and accessibility.
Execution
Full brand shoot (200+ images), new website design direction, social media content system, and a 90-day launch campaign across Instagram, TikTok, and email.
Impact
340% increase in social engagement, 180% boost in website traffic, and a successful product launch that sold out in 48 hours.