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Campaign
Evergreen Co. Launch Campaign
Client: Evergreen Co.
A multi-channel launch campaign for a sustainable home goods brand entering the market with purpose-driven positioning.
CampaignLaunchBrand Strategy
Challenge
Evergreen Co. was launching into a saturated home goods market and needed to differentiate through storytelling and strategic positioning.
Strategy
We crafted a launch narrative around "Intentional Living" and designed a phased campaign that built anticipation, drove pre-orders, and sustained momentum post-launch.
Execution
Pre-launch teaser campaign, influencer partnerships, email sequence, launch event production, and ongoing social content.
Impact
Pre-orders exceeded projections by 200%, launch event attracted 150+ attendees, and month-one revenue doubled the target.